Introduction
Short-form video has transformed how people consume content, shop, and engage with brands. Platforms like TikTok, Instagram Reels, and YouTube Shorts have captured global attention, but there is another rising star: Kwai (known as Kuaishou in China, SnackVideo in some markets).
By 2025, Kwai has surpassed 1 billion monthly active users worldwide, with particularly strong traction in Latin America, Southeast Asia, and the Middle East. These regions are mobile-first, video-driven, and still under-monetized, making them fertile ground for advertisers seeking cost-efficient growth. Despite this, many global advertisers remain unfamiliar with Kwai Ads.
At BisonClick, we have not only studied Kwai’s ecosystem but also run successful campaigns for clients across multiple verticals. This guide combines Kwai’s official July 2024 benchmark data with BisonClick’s real-world case studies and expertise, offering a complete picture of how to succeed with Kwai Ads.
What is Kwai Ads?
- Ads Manager: Create and manage campaigns, ad sets, and creatives.
- DSP functionality: AI-driven automated bidding and optimization.
- Creative Tools: Video templates, dynamic creatives, AR filters.
- Creator Center: Connect with influencers (KOLs) for branded content.
- Analytics & Integrations: Native dashboards plus integrations with third-party tools like AppsFlyer, Adjust, and Supermetrics.
Key difference vs TikTok Ads: While TikTok dominates mature markets, Kwai excels in emerging markets with lower CPMs, CPAs, and higher ROI potential.
Why Advertisers Should Consider Kwai Ads
- Massive Growth in Emerging Markets Kwai is mainstream in Brazil, Mexico, Indonesia, Egypt, and other countries. These regions are less saturated than the US/EU markets, allowing advertisers to capture growth at lower costs.
- Cost Efficiency According to Kwai’s July 2024 Benchmark Report, CPA in Mexico averaged only $0.22, while in Egypt it was just $0.23. Compared to TikTok Ads in Western markets, Kwai offers significant savings without sacrificing engagement.
- High Industry Fit Utility apps, e-commerce, professional services, lifestyle services, and gaming perform exceptionally well. In BisonClick’s experience, even high-restriction verticals like iGaming can achieve strong ROI through specialized accounts.
Kwai Ad Formats
- Eyemax Ads: Full-screen placements when users open the app or visit the For You page.
- In-Feed Ads: Seamlessly integrated videos (up to 60s) within user feeds.
- Hashtag Challenges: UGC-driven campaigns for viral engagement.
- Magic Face: AR-based interactive ads.
- Creator Center: Collaborate with local influencers to produce authentic content.
BisonClick Insight: In Brazil and Indonesia, localized creatives with popular music and local slang increased CTR by 30–60%.
Audience Targeting
- Demographics: Age, gender, language.
- Geographics: Country, region, city targeting.
- Behavioral: Interests, video interactions, app usage.
- AI Optimization: Machine-learning bidding models for conversions.
BisonClick Case: In Indonesia, narrowing targeting to male gamers aged 18–30 reduced CPA by 27%. In Brazil, combining soccer + e-commerce interests boosted CTR by 40%.
Official July 2024 Benchmark Data
Performance by Region
| Region | CTR | CVR | CPM | CPA |
|---|---|---|---|---|
| Brazil | 2.88% | 4.72% | $3.80 | $2.88 |
| Indonesia | 1.82% | 3.49% | $0.77 | $1.21 |
| Pakistan | 1.64% | 2.53% | $0.20 | $0.48 |
| Colombia | 0.97% | 7.67% | $0.19 | $0.26 |
| Mexico | 0.78% | 12.07% | $0.21 | $0.22 |
| Egypt | 0.58% | 9.57% | $0.13 | $0.23 |
| Argentina | 1.10% | 7.98% | $0.15 | $0.17 |
| Turkey | 0.39% | 10.35% | $0.09 | $0.23 |
| Saudi Arabia | 0.52% | 4.99% | $0.38 | $1.46 |
Performance by Industry (Brazil Example)
| Industry | CTR | CVR | CPM | CPA |
|---|---|---|---|---|
| Utility Software | 2.06% | 12.55% | $0.70 | $0.27 |
| Professional Service | 3.14% | 22.45% | $1.29 | $0.18 |
| Media | 0.87% | 18.09% | $0.50 | $0.33 |
| Life Service | 1.10% | 28.07% | $0.44 | $0.14 |
| Games | 3.21% | 2.99% | $1.86 | $1.94 |
Deep Conversion Insights
- Brazil: Utility apps hit 53.04% CVR with $0.01 CPA for content-view objectives.
- Mexico: Media campaigns achieved 20.01% registration CVR at $0.07 CPA.
- Indonesia: Automotive ads reached 46.74% CVR for content views, with $0.01 CPA.
BisonClick’s Unique Advantages
- Real-Money Betting Accounts (Brazil & Indonesia) Kwai Ads restricts iGaming/real-money betting accounts. BisonClick can open and manage these accounts in Brazil and Indonesia, giving clients exclusive access.
- Managed Service We provide full management including creative testing, bid optimization, and deep conversion tracking.
- Client Case Study – Indonesia (July 2025)
Metric Result Ad Spend (Cost) $18,643.57 Unique Purchases 1,270 Cost per Purchase $14.71 Registrations 3,965 Cost per Registration $4.71
Best Practices by BisonClick
- Localize Creative Content – In Mexico, Spanish slang + local music improved CTR by 62%.
- Optimize Video Length – In Indonesia, 15–20s ads converted 28% better than longer videos.
- Leverage KOLs – In Brazil, partnering with soccer influencers reduced CPA by 40%.
- Deep Conversion Optimization – In Egypt, shifting from installs to registrations lowered CPA to $0.12.
Common Mistakes
- Copy-pasting TikTok creatives without cultural adaptation.
- Ignoring language nuances.
- Focusing only on installs and ignoring deeper conversions.
- Failing to use AR formats like Magic Face.
The Future of Kwai Ads
Expect more AI + AR formats, e-commerce integrations, and continued cost advantages. The next 2–3 years are the golden window for advertisers to capture low CPAs before competition intensifies.
Conclusion & Call-to-Action
Kwai Ads is not just an alternative—it is the go-to performance channel in emerging markets.
With CPAs as low as $0.01–$0.30 and BisonClick’s unique advantages (real-money betting accounts, managed service, multi-market expertise), the time to act is now.
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